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Summer 2018 In-store promotion

Every morning at Starbucks, lines run long as customers come in to order their “usual” and then quickly return to the office. The Afternoon Made campaign invited those same customers to come back to Starbucks in the afternoon for a relaxing break with friends or to enjoy some serious me-time over drinks and food.

I love the playful way we brought this campaign to life.

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bliss out

Chill sips of tea, fruit & botanical blends

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Cold Royale

Cold foam crowns cold coffee craft

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Luxe life

Live it up with velvety, rich new takes on the classics

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Hello Daybreak

Bites to fuel the daydream

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Beat box

Protein-powered bites of motivation

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Fresh Vibes

Vibrant salads & hearty sandwiches